“To inform” is an example of

A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

a) desire b) action c) interest d) attention

In Hustler v. Falwell the Supreme Court limited claims of intentional infliction of emotional distress arising from harsh parodies in the media by ruling that

a. the plaintiff must prove that physical illness resulted. b. the defendant must have acted with the intent to cause emotional distress. c. public figures must show that the offensive communication alleged facts and was published with actual malice. d. there must be outrageous or highly offensive conduct, as judged by a reasonable person of average sensibilities.