A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences

a) desire
b) action
c) interest
d) attention

ANS: a

Communication & Mass Media

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The constituents of ethos are open-mindedness, trustworthiness, competence, dynamism, and attire

Indicate whether the statement is true or false.

Communication & Mass Media

The ability to understand the influence of mass media is known as ____________________

Fill in the blank(s) with correct word

Communication & Mass Media