A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences
a) desire
b) action
c) interest
d) attention
ANS: a
Communication & Mass Media
You might also like to view...
The constituents of ethos are open-mindedness, trustworthiness, competence, dynamism, and attire
Indicate whether the statement is true or false.
Communication & Mass Media
The ability to understand the influence of mass media is known as ____________________
Fill in the blank(s) with correct word
Communication & Mass Media