In deciding how to engage employees, you should begin with the end in mind and focus accountability on the process

In the context of a marketing mix, the product strategy involves:

a. warranty. b. point of purchase. c. price of the product. d. personal selling.

An exercise for identifying and documenting potential MPR crises for planning purposes is known as a ________

A) positioning statement B) vulnerability audit C) news aggregator D) white paper E) scenario statement