In the context of a marketing mix, the product strategy involves:
a. warranty.
b. point of purchase.
c. price of the product.
d. personal selling.
ANSWER: a
The product includes not only the physical unit, but also its package, warranty, after-sale service, brand name, company image, value, and many other factors.
You might also like to view...
Many firms today use RFID technology to ________
A) identify new target markets B) analyze threats and opportunities in the macroenvironment C) move toward environmental sustainability D) track products through various points in the distribution channel E) track patterns of online consumer behavior
Brenda is the head of a sports firm in Sweden. In order to communicate effectively with her workers, Brenda should ________
A) build friendly relationships and encourage two-way dialogues B) communicate information in a direct and explicit way C) communicate information with facts and figures D) exchange gifts with her employees frequently