What is a single-business strategy?

What will be an ideal response?

A single-business strategy calls for a firm to rely on a single business, product, or service for all its revenue.

Business

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Customer satisfaction research is designed to assess strength and weaknesses in a firm's marketing mix.

a. true b. false

Business

In a short essay, discuss the differences between primary and secondary data. Include a specific example of each to support your answer

What will be an ideal response?

Business