Correlation coefficients show us the
a. relationship between the mean scores for two variables
b. strength of relationship between two variables
c. variance of scores in two different groups
d. distribution of individuals in two different groups
e. distribution of variables in two different groups
b. strength of relationship between two variables
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Relying solely on demographic categories for your audience analysis leads the speaker to risk
unwarranted A) stereotyping. B) platitudes. C) condescension. D) allusions. E) selective exposure.
Issue selling refers to
A) a grass roots initiative by employees to persuade management to take action on an issue such as flexible working hours, gender equity, or environmental sensitivity. B) employees promoting a new product or solution for a production problem. C) public relations teams persuading employees to adopt a new corporate mission statement. D) cumulative messages presented to the public in response to a crisis. E) all of the above