Issue selling refers to
A) a grass roots initiative by employees to persuade management to take action on an issue
such as flexible working hours, gender equity, or environmental sensitivity.
B) employees promoting a new product or solution for a production problem.
C) public relations teams persuading employees to adopt a new corporate mission statement.
D) cumulative messages presented to the public in response to a crisis.
E) all of the above
A
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Because occasions create constraints, speakers must limit their strategic choices to what the audience
expects. Indicate whether the statement is true or false
In cultures with masculine values,
a) men and women are supposed to be assertive, tough, and focused on material success. b) women are supposed to focus on material success. c) women are supposed to be modest and tender. d) men are supposed to be more concerned with the quality of life. e) men and women share equal responsibility for household chores.