What was the role of the U.S. government in the war of radio patents?
a) The government bought all the patents from Marconi and gave them to AT&T.
b) GE, RCA and AT&T were allowed to control a patent pool promoting standardization.
c) The United States opposed foreign control over a technology with crucial military purposes.
d) B and C
Answer: D
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Which is NOT true of the hypodermic needle or magic bullet theory?
A) intended to have direct impact B) arose at a time when communication was viewed as cyclical C) one of the earliest approaches to mass communication D) one of the earliest approaches to public relations E) refers to the message a PR professional is trying to convey
Many of the techniques useful in getting the audience's attention in your speech introduction could be
echoed or alluded to in the conclusion of the speech. That technique is officially termed a "boomerang conclusion." Indicate whether the statement is true or false