In horizontal analysis, the base year is the most current year being examined

Which of the following is NOT an advantage of a geographic sales force structure?

A) Travel expenses can be minimized. B) Salespeople develop an in-depth understanding of their customers. C) Field expenses can be minimized. D) Salespeople develop in-depth knowledge of a product line. E) Salespeople are able to have frequent contact with their customers.

Professional practitioners who understand the "management interpreter" perspective of public relations recognize ________

A) the value of insights from Leon Hess on this perspective B) that management takes precedence over public attitudes and beliefs C) the need to be able to create management policy D) the importance of communicating organizational policy accurately and candidly to the public