The annual heavyweight boxing championship in Las Vegas is estimated to gross half a billion this year. The ticket windows are yet to open and the event has already garnered $300 million in media broadcasting and sponsorship deals
What is the most important factor that helped generate hype for the event even before the sale of tickets commenced?
a) Intense marketing and publicity effort
b) Interest of the public for the pugilists
c) Companies wanting to leverage their products
d) Media interviewing the pugilists and their managers
a
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A group working on a class project engages in a heated discussion. The conversation
devolves into name?calling and personal attacks. The next day, the group gets together again to try and pick up the pieces. Which communication axiom is best represented by this interaction? a. Communication is a series of punctuated events. b. One cannot not communicate. c. Communication has content and relationship dimensions. d. Communication is irreversible and unrepeatable. e. Communication is culture?specific.
Which of the following is an element of self-persuasion, the strongest and most effective type of persuasion?
a. consistency b. reciprocity c. social validation d. all of the above