How is a targeted customer segmented identified?
What will be an ideal response?
We identify the targeted segment by using the standard customer characteristics reviewed earlier (demographics,
psychographics, etc.). Next, we create several buyer descriptions, also called buyer personas, to describe the type of
buyer intended for this product. To be certain that the product or service is properly focused, we can create a
persona about a buyer whose needs will not be satisfied.
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S-Corp's ease of conversion to another business form?
What will be an ideal response?
Customer satisfaction research:
a. is used to evaluate competitors' strategies and future plans. b. is the desired perception that a company wants its target market to associate to relative to its product. c. helps determine the most efficient way of serving the targeted group. d. is designed to assess strengths and weaknesses in a firm's marketing mix e. helps evaluate the effectiveness of cycle-time research.