Customer satisfaction research:
a. is used to evaluate competitors' strategies and future plans.
b. is the desired perception that a company wants its target market to associate to relative to its product.
c. helps determine the most efficient way of serving the targeted group.
d. is designed to assess strengths and weaknesses in a firm's marketing mix
e. helps evaluate the effectiveness of cycle-time research.
Answer: d. is designed to assess strengths and weaknesses in a firm's marketing mix
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