Which of the following theories is the idea that people learn through observation to model the behaviors they see?

A. vicarious reinforcement theory
B. selective observation theory
C. excitation theory
D. social cognitive theory

Answer: D

Communication & Mass Media

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When determining the number of main points in your speech, you should consider the time available, the content to be covered, and

A) the amount of information the audience can reasonably comprehend. B) the supporting material used in the speech. C) the visual aids used in the speech. D) the number of extended examples you plan to include when explaining various topics. E) the amount of research you conducted on the topic.

Communication & Mass Media

Research suggests which of the following about product crises?

a. Most product crises develop into long-term litigation crises. b. A successful follow-up product will reduce the crisis impact. c. A product crisis is best managed through earned media. d. Most companies are unable to recover from product crises.

Communication & Mass Media