Identify suggestions for disciplined note taking.
What will be an ideal response?
- Focus on the thesis and the main ideas.
- Take notes quietly on paper or on a silent electronic device.
- Use key words rather than sentences.
- Organize the notes as a rough outline.
- Abbreviate and use symbols when possible.
- Make notes to help you evaluate the speech.
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Judgments about channel effectiveness should never be based on financial cost and individual skill levels
Indicate whether this statement is true or false.
Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:
a. Found meaningful ways to connect with the African American market b. Understood that the 50-plus market needs simpler phones c. Targeted Hispanics in a unique "street campaign" d. Recognized the LGBT consumers in its market area