Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:
a. Found meaningful ways to connect with the African American market
b. Understood that the 50-plus market needs simpler phones
c. Targeted Hispanics in a unique "street campaign"
d. Recognized the LGBT consumers in its market area
a
Communication & Mass Media
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Regarding logos, all of the following is true except:
a. It is the visual symbol that identifies a brand or company b. It is the first visual element the reader sees in an ad c. It can be a graphic element or a word d. It is targeted toward consumers
Communication & Mass Media
When we say that objectivity is a “method,” we mean that it is a ______.
A. set of practices to which journalists adhere B. commitment to facts C. state of mind D. search for the truth
Communication & Mass Media