In its most basic form, advertising is a conveyor of:
A) noise.
B) media.
C) information.
D) response.
E) belief.
C
Business
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Total risk is measured by _____ and systematic risk is measured by _____.
A. beta; alpha B. beta; standard deviation C. alpha; beta D. standard deviation; beta E. standard deviation; variance
Business
A cost structure which relies more heavily on fixed costs makes the company
a. more sensitive to changes in sales revenue. b. less sensitive to changes in sales revenue. c. either more or less sensitive to changes in sales revenue, depending on other factors. d. have a lower break-even point.
Business