Total risk is measured by _____ and systematic risk is measured by _____.

Exam prep, personal marketing, orientation, and a NAR ethics class are all approved for continuing education credit.

a. true b. false

If a specific campaign does not break even in the short run, it will not be profitable in the long run if we factor in customer lifetime value by calculating the average customer longevity, average customer annual expenditure, and average gross

margin, minus the average cost of customer acquisition and maintenance (discounted for the opportunity cost of money). Indicate whether the statement is true or false