Which of the following statements is NOT true regarding venture capitalists?
A) They can provide substantial capital for young companies.
B) Firms offer limited partners a number of advantages over investing directly in start-ups themselves as angel investors.
C) They use their control to protect their investments, so they may therefore perform a key nurturing and monitoring role for the firm.
D) They might invest for strategic objectives in addition to the desire for investment returns.
Answer: D
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Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A) deliverability B) authenticity C) desirability D) differentiability E) feasibility
Action-oriented planning avoids ________ and focuses on ________
A) the task at hand; goals B) goal-setting; the path or direction C) the path or direction; goals D) goal-setting; the task at hand