According to the text, the researchers who conducted the study on the distribution of
Whites and Blacks in TV news about crime speculated that the news depictions might
have a powerful effect on viewers. Their speculation was based upon “the mechanisms
explicated in the social cognition literature.” The text discussed one of these possible
mechanisms. Which mechanism was discussed in this context?
a. social learning
b. priming
c. resonance
d. mainstreaming
e. social comparison
b.
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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
Verbal communication includes all of the following EXCEPT
a. written and oral words. b. pronunciation or accent. c. gestures. d. meanings of the words.