_____ represents a share of ownership in a company

Which of the following statements is true of online reputation management?

A) Mild doses of negative information after exposure to positive information may increase customers' positive impression about a product. B) Developing an online reputation management strategy is an important element to branding strategy only at the product category level. C) A reactive approach to online reputation management is better than a proactive approach. D) Highlighting customer-generated negative reviews is never beneficial for a company.

General exposure to information is known as ________

A) benchmarking B) viewing C) investigation D) research