Which of the following statements is true of online reputation management?
A) Mild doses of negative information after exposure to positive information may increase customers' positive impression about a product.
B) Developing an online reputation management strategy is an important element to branding strategy only at the product category level.
C) A reactive approach to online reputation management is better than a proactive approach.
D) Highlighting customer-generated negative reviews is never beneficial for a company.
A
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O*NET:
A. is a government-sponsored job-listing index, which is available at no cost to both employers and employees. B. uses a common language that generalizes across jobs to describe the abilities, work styles, work activities, and work context required for various occupations. C. provides descriptive information for over 12,000 jobs, as well as some of the skills and educational requirements of successful job holds. D. is a well-known Internet-based software program widely used by HR professionals to prepare and update jobs descriptions and specifications.
Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?
A) financing B) transportation C) buying and assortment building D) warehousing E) risk bearing