Effective control of a company's operations is achieved through all of the following except:
a. periodically measuring and comparing company results.
b. assigning responsibility for costs to employees responsible for those costs.
c. constantly monitoring employees to ensure they do exactly as they are told.
d. taking necessary corrective action when variances suggest it is needed.
c
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In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy
This illustrates which form of executional framework? A) slice-of-life B) testimonial C) fantasy D) informative
With reference to price-oriented promotion, shelf "talkers" is best described by:
A) price signs posted on the shelf. B) instant pull-off coupons. C) end-of-aisle displays. D) coupon distribution in the retail store.