Rescission means amending a contract

Compare and contrast qualitative and quantitative research (Table 5.1 in the text)

What will be an ideal response?

A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones

Of which element of the promotion mix is this an example? A) sales promotion B) advertising C) public relations D) sponsorship E) direct marketing