Which is a source for measuring current IS performance?

A) annual performance data based on established metrics
B) comparing annual objectives with actual performance metrics
C) matching the IS mission statement with its achievements
D) all of the above

D

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PERT is an acronym for Program Establishment and Response Testing.

Answer the following statement(s) true (T) or false (F)

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Of the types of brand loyalty, which one leads to a greater market share?

A) attitudinal B) behavioral C) purchase D) category E) consumption

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