Of the types of brand loyalty, which one leads to a greater market share?

External events do not include

a. interaction between an entity and its environment. b. a change in the price of a good or service that an entity buys or sells, a flood or earthquake. c. improvement in technology by a competitor. d. using buildings and machinery in operations.

According to deontological ethics (or principle-based ethics) ____ out to trump the utilitarian concern for net overall happiness.

a. consequences b. rights c. profit d. faith e. personal ambition