A.Y. McDonald, a manufacturer of pumps and plumbing valves, employs regional salespeople to sell its products to wholesalers and cities. This is an example of ________
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) advertising
B
Business
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How does design affect readability?
A) The visual design sends a nonverbal message that influences the perception of the audience. B) The visual design increases the amount of white space to improve readability. C) The visual design will minimize the variety of typefaces used within the document. D) The visual design lends contrast or emphasis to the type. E) The visual design will allow for "chunking" of data for mobile distribution.
Business
Briefly describe what opinion leaders do. How has Oprah Winfrey acted as an opinion leader?
What will be an ideal response?
Business