Briefly describe what opinion leaders do. How has Oprah Winfrey acted as an opinion leader?

What will be an ideal response?

Opinion leaders tend to be respected for their views on a wide range of topics. Opinion leaders typically are people whose attitudes, opinions and behaviors significantly influence other people or society as a whole. Oprah Winfrey is a quintessential opinion leader. She has a strong media presence and is highly revered for her opinions covering a broad spectrum of topics. She has been influential in projecting books onto the best seller list, responsible for boosting sales of products she likes and uses, and has given her endorsements to celebrities and products alike.

Business

You might also like to view...

Being a good corporate citizen is at the top of Carroll's social responsibility pyramid. What does Carroll believe compels businesses to practice this behavior?

A) legal requirements and regulations B) ethical demands C) societal expectations D) opportunities for profit E) values-based interest groups

Business

The daily dinner bills in a local restaurant are normally distributed with a mean of $28 and a standard deviation of $6

a. Define the random variable in words. b. What is the probability that a randomly selected bill will be at least $39.10? c. What percentage of the bills will be less than $16.90? d. What are the minimum and maximum of the middle 95% of the bills? e. If 12 of one day's bills had a value of at least $43.06, how many bills did the restaurant collect on that day?

Business