Explain the concept of generic language. Provide examples of this commonly used language
What will be an ideal response
The most common form of sexism in language occurs with the use of generic language—using a masculine term as though it were a term to describe all people. This occurs in pronoun usage and in man-linked terminology. An example of this would be, "When you greet any of the senators, be sure to look him straight in the eye;" or "typically, the leader of the executive board is known as the chairman."
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Rixton Inc, with the support of Ad360, unveils its new mobile phone using a variety of advertising techniques. Later, Rixton Inc conducts a survey and finds that 70 percent of the customers bought the phone because of their friends' suggestions
In this case, what does this survey show? How can this type of behavior be explained? a) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers preferred a personal recommendation from someone they know and trust. b) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the wide range of information that was made available to them. c) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the personal views of the experts. d) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers were more influenced by the mass media than their friends and colleagues.
Although texts are arrays of signs that have largely been precoded (with shared meanings or signifieds associated with the signs), viewers can use a series of interpretive strategies to "take over" the meaning-making process for a text
Indicate whether this statement is true or false.