Although texts are arrays of signs that have largely been precoded (with shared meanings or signifieds associated with the signs), viewers can use a series of interpretive strategies to "take over" the meaning-making process for a text

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Communication & Mass Media

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Former Presidential candidate Michele Bachman acquired an unfortunate reputation for looseness with facts because she quoted as authoritative things she picked up from blogs or chitchat with supporters

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Communication & Mass Media

According to symbolic convergence theory, unique "personalities" or cultures of groups evolve through

A. the sharing of rules. B. flux in input variables. C. a fantasy chain. D. the exchange of rewards.

Communication & Mass Media