Which of the following is an advantage of using a global area design?
A) eliminating duplication of functional areas
B) gaining cost efficiencies in manufacturing
C) tailoring the product mix in a region
D) encouraging global product planning
C
Business
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The ________ is a document that includes an assessment of the marketing situation, marketing objectives, and marketing initiatives
A) marketing mix B) marketing plan C) value proposition D) value chain E) management plan
Business
Which of the following features of e-commerce technology is related to the concept of network externalities?
A) richness B) interactivity C) universal standards D) information density
Business