The ________ is a document that includes an assessment of the marketing situation, marketing objectives, and marketing initiatives
A) marketing mix
B) marketing plan
C) value proposition
D) value chain
E) management plan
B
Business
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Which of the following questions is not one to ask in putting together an exporting strategy?
a. Are we ready? b. Where should we go? c. What should we sell there? d. Who do we contact?
Business
Some cities develop ________ in cooperation with private industry for the benefit of manufacturers
A) incubators B) central business districts C) industrial parks D) high visibility locations
Business