In spectator sports, stadium construction projects are often financed with ______.

Without defining the desired product positioning and value proposition for a specific target market, the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits

A) brand naming B) brand identification C) brand encoding D) brand equity E) brand extension

To make it easy for an audience to follow instructions, ________

A) put the directions at the start of your message B) use bullets instead of numbers if the sequence or order of steps is important C) include only one action per step D) identify the condition at the end of each step if an instruction is conditional E) place the explanation before the action if a step requires explanation