Women are generally much more adept at stringing together series of words related to a

specific topic.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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Hypothetical illustrations describe events that have already occurred

Indicate whether the statement is true or false

Communication & Mass Media

In writing advertising copy, your goal is to write in such an engaging way that:

a. The copy becomes one with the visual elements b. Your audience cannot resist the logic in your piece c. Your audience cannot deny the emotion in your piece d. Readers will give you their undivided attention

Communication & Mass Media