In writing advertising copy, your goal is to write in such an engaging way that:
a. The copy becomes one with the visual elements
b. Your audience cannot resist the logic in your piece
c. Your audience cannot deny the emotion in your piece
d. Readers will give you their undivided attention
d
Communication & Mass Media
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Speeches about __________ focus on what is concrete, rather than on what is abstract
Fill in the blanks with correct word
Communication & Mass Media
Celebrity worship syndrome, a psychiatric condition identified by researchers:
a. is a harmless curiosity about the lives of the rich and famous. b. affects few people and is overrated. c. is an unhealthy interest in the rich and famous. d. reaches it peak in times of economic trouble.
Communication & Mass Media