A(n) _____ is a subtle, low-pressure method of selling, cross-selling, or advertising a product or service.
a. indirect approach
b. hard sell message
c. soft sell message
d. direct approach
e. diplomatic message
Answer: c. soft sell message
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The process that addresses all aspects of identifying customers, creating customer knowledge, building customer relationships and shaping their perceptions of the organization and its products is _______
a. product development management b. supply chain development c. customer relationship management d. business management
Which of the following statements is FALSE?
A) The intrinsic value of an option is the value it would have if it expired immediately. B) A European option cannot be worth less than an identical American option. C) Put options increase in value as the stock price falls. D) A put option cannot be worth more than its strike price.