Riley, an American, is more likely than Connie, a Canadian, to be divorced

Dr. Chen spends several minutes asking his patients questions about their physical and emotional symptoms before he begins their physical examinations. What role is Dr. Chen taking?

A) listening facilitator B) negotiator C) listening connoisseur D) counselor E) leader

IMC is different from mass marketing because

A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C