IMC is different from mass marketing because
A) IMC targets mass audiences using databases
B) mass marketing favors the use of new media
C) IMC practitioners emphasize customer-preferred media
D) A and B
E) A and C
Answer: C
Communication & Mass Media
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Which of the following is not a common variant of reader-oriented criticism?
a. Rhetorical approaches b. Auteur approaches c. Psychoanalytic approaches d. Phenomenological approaches e. All are common variants.
Communication & Mass Media
Cicero identified three objectives for public speaking: to inform, to persuade, and to
a. stir. b. inflame. c. mediate. d. entertain
Communication & Mass Media