It also applies to how frequently you repeat the message to your public and in what time frame

The Supreme Court will hear cases where one state sues another as part of its:

a) original jurisdiction; b) appellate jurisdiction; c) rule of four; d) stare decisis; e) voir dire.

The residual message is

a. the part of the message we respond to. b. the part of the message we understand. c. the part of the message we remember. d. usually stated first. e. usually stated last.