The residual message is
a. the part of the message we respond to.
b. the part of the message we understand.
c. the part of the message we remember.
d. usually stated first.
e. usually stated last.
Answer: c
You might also like to view...
Print advertisements are becoming more interactive by including small blocks of black and white squares called a _______ code
a. QR or quick response b. Bar c. Zip d. Consumer
Which of the following is NOT one of the basic qualifications required of all broadcast license applicants?
a. Applicants must be of good character—as measured by a lack of serious legal violations in one's past. b. Applicants must show that their stations will comply with FCC technical standards. c. Applicants must be U.S. citizens. d. Applicants must submit a detailed programming plan and formal "ascertainment" findings.