In the traditional approach, each new budget is based on the dollar amounts contained in the budget for the preceding year; however, in a(n) _______ every expense in every budget must be justified.
Fill in the blank(s) with the appropriate word(s).
zero-based budget
Business
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All of the following are diversifiable risks EXCEPT:
(a) damage from hurricanes (b) theft of your car (c) a fire at your hom (d) investment risk
Business
A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately
A) marketing message; product push B) measured response; content quotient C) persuasive appeal; purchase message D) marketing message; sales message E) persuasive message; marketing message
Business