As part of his economics seminar, Geraldo has been invited to give a persuasive speech to a community audience on the subject of Social Security. The most important factor for Geraldo to consider when analyzing his audience is probably its

A. age.
B. gender.
C. sexual orientation.
D. education.
E. occupation.

Answer: A

Communication & Mass Media

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Elocution is the use of words and symbols to achieve a goal

Indicate whether the statement is true or false

Communication & Mass Media

While discussing the technique of preparing yourself physically to improve the quality of your listening, the speaker kept asking the audience to remember the "S-O-L-E-R":

S for squarely face the person, O for open the body position, L for lean toward the person, E for eye contact, and R for relax. What approach was the speaker employing? a. Using memory joggers b. Using listeners' frame of reference c. Using competing messages d. Using the primacy principle

Communication & Mass Media