Identify the product-oriented promotion where free merchandise is provided with a purchase or some free or reduced-price item for which the buyer must send in proof-of-purchase, with or without money

Which of the following statements is true with regard to a percent-of-sales marketing and sales budget?

A) It works by implementing a harvest strategy that requires more than the normal percentage of sales to achieve share and sales objectives. B) An aggressive growth strategy in this budget slowly reduces marketing and sales expenses as a percentage of sales while market share is harvested over time. C) The cost of customer acquisition and retention is the primary determinant of the budget and resource allocation under this approach to budgeting. D) It focuses on previous experience, but it could vary from past experience depending on the nature of the strategic market plan. E) It specifies each marketing task and the amount needed to accomplish it, given a particular strategic market plan and the task-related marketing mix strategies.

Which of the following is an example of an organization's market share -related objective?

A) increasing brand awareness in market X by 30% within one year, as measured by survey Y B) improving sales of new services from 10% of total sales to 15% of total sales within one year C) decreasing development cycle time (inception to launch) from 18 months to 12 months D) increasing the portion of the market controlled in new market Y from 0% to 12% within one year