Which of the following statements is true with regard to a percent-of-sales marketing and sales budget?
A) It works by implementing a harvest strategy that requires more than the normal percentage of sales to achieve share and sales objectives.
B) An aggressive growth strategy in this budget slowly reduces marketing and sales expenses as a percentage of sales while market share is harvested over time.
C) The cost of customer acquisition and retention is the primary determinant of the budget and resource allocation under this approach to budgeting.
D) It focuses on previous experience, but it could vary from past experience depending on the nature of the strategic market plan.
E) It specifies each marketing task and the amount needed to accomplish it, given a particular strategic market plan and the task-related marketing mix strategies.
D
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In the opening paragraph of an application letter, it is vital to
A) indicate what you are looking for in a dream job, and how the open position matches your goals. B) identify the position you are applying for and your salary range. C) explain how you can help the company meets its needs. D) let the employer know highlights from your résumé. E) make sure the employer understands that you need a response within 24 hours.
Why is it essential for MNEs to consider coordination systems when implementing an organizational structure? Briefly describe each approach to coordination
What will be an ideal response?