Hot buttons can include which of the following?

The world stock of outward foreign direct investment was $19 trillion at the beginning of 2010, which was more than nine times what it was in 1990.

a. true b. false

Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy

A) cannibalization B) cobranding C) brand extension D) upward line stretch E) downward line stretch