According to survey data from McCroskey's "Personal Report of Public Speaking Anxiety," only 10 percent of college students experience low or moderately low levels of anxiety about speaking in public

Historically, the transformation of a technological invention into a mass medium that successfully reaches a mass audience has largely been the result of

A) trial and error. B) the clear vision of the inventor. C) a pre-existing need or specific purpose for the invention. D) a single massive infusion of cash.

Prisha is hoping to conduct a survey at her school to find out the student body’s opinion of the new cafeteria food. If she is utilizing a social science approach, what may be one of the limitations she faces by using this approach with her survey?

a. Surveys emphasize cultural forces and not individual attitudes. b. It is difficult to fully assess thoughts and feelings through survey questions. c. People are always dishonest when answering survey questions. d. Students don’t represent a broad enough survey sample.