________ involves entering a foreign market by establishing foreign-based manufacturing facilities
A) Exporting
B) Direct investment
C) Joint venturing
D) Contract manufacturing
E) Direct exporting
B
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Apple hosts a large number of ________, which become customers' primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional)
A) niche networks B) social networks C) microblogs D) blogs E) online communities
Which of the following is true about business marketers in comparison to consumer marketers?
A) They deal with far fewer but far larger buyers. B) They deal with far more but far smaller buyers. C) They deal with a less structured buying process. D) They involve fewer individuals in the buying process. E) They deal with the same decision buying process.