Horizontal division of markets can be a per se violation of the Sherman Act if it is based on:

When Lee Apparel introduced Lee Dungarees, it carefully coordinated posters, radio and television commercials, and a web-based interactive game that drove customers to off-line stores and back to the website. All of these elements produced a consistent, unified, customer-focused message. Lee Apparel used:

a. creative selling b. integrated marketing communications c. coordinated promotion d. promotional mixing e. processed marketing

Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation

A) user status B) usage rate C) benefits sought D) occasion E) psychographic