Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation
A) user status
B) usage rate
C) benefits sought
D) occasion
E) psychographic
B
Business
You might also like to view...
If Company A acquires Company B, required financial statement disclosures include all of the following except:
A. The effect of the change on net income. B. The effect of the change on market share. C. The effect of the change on income before extraordinary items. D. The per share effects of the change.
Business
A negative NPV (net present value) for an option indicates that the option will
A) gain money for the supply chain. B) lose money for the supply chain. C) maximize profit for the supply chain. D) minimize profit for the supply chain.
Business