________ refers to individual differences in strength with which individuals experience their emotions
A) The Hawthorne effect
B) Affect intensity
C) Intelligence quotient
D) Positivity offset
E) Ambiguity effect
B
Explanation: B) Affect intensity is defined as the individual differences in the strength with which individuals experience their emotions. Affectively intense people experience both positive and negative emotions more deeply. For instance, when they are sad, they are very sad, and when they are happy, they are very happy.
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Which of the following is a difference between an attribute and a benefit of a product?
a. An attribute is what consumers achieve by using a product, while a benefit is a characteristic of a product. b. An attribute is a temporary part of a product, while a benefit is always associated with a product. c. An attribute is bought by consumers, while a benefit is not bought by consumers. d. An attribute is a feature of a product, while a benefit is what consumers receive by using a product.
Convenience products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style
Indicate whether the statement is true or false