Which of the following is a difference between an attribute and a benefit of a product?
a. An attribute is what consumers achieve by using a product, while a benefit is a characteristic of a product.
b. An attribute is a temporary part of a product, while a benefit is always associated with a product.
c. An attribute is bought by consumers, while a benefit is not bought by consumers.
d. An attribute is a feature of a product, while a benefit is what consumers receive by using a product.
ANSWER: d
An attribute is simply a feature of a product such as its easy-open package, special formulation, or new lower price. A benefit is what consumers will receive or achieve by using the product, such as convenience or ease of use. Customers do not buy attributes, they buy benefits.
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